Thursday, June 5, 2014

Pet Food Marketing Buzzwords

THE BREGMAN VETERINARY GROUP
www.BregmanVetGroup.com

Photo Source: Pixabay / bykst
We want to make sure that our pets are receiving high quality, fresh food.  However, the pet food market can be confusing and misleading.  With more than 3,000 different pet food brands, how do you know which option is best for your pet?  Here are a few tips to help you better identify healthy pet food.

Marketing Buzzwords:
  • Natural
  • Premium
  • Gourmet
  • Holistic
  • Human-Grade
These marketing buzzwords don’t have a legal definition.  This means that there is no standard that products need to meet to say that their products meet any of these qualities.  However, marketers use them because they know they attract pet owners.  While pet foods that use these terms can be healthy, they do not necessarily guarantee that the pet food is healthy.  We remind pet owners to always read labels!  You can also look for foods that have undergone feeding trials as recommended by the American Feed Control Officials (AAFCO).  This will help ensure that the food is nutritious for your pet.

If you still aren’t sure what pet food is best for your pet, contact our office!  We can help you decide on a healthy and economical diet for your pet without all of the marketing hype.

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